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Enhancing workplaces in commercial properties

Inspiring experiences for tenants with Moving Image Programs at Investa

Investa Property Group

420 George St & 135 King St Sydney, Eora Country, NSW

Investa are forward-thinking pioneers in the creation of exceptional places through innovative investment strategies and operations. With a commitment to positive change, Investa attracts tenants by promising vibrant, high-performance CBD locations with multifaceted tenant experiences.


Investa came to Artbox with the challenge of transforming 420 George St, 135 King St and 345 Kent St Sydney, properties into dynamic, engaging environments that attract tenants and align with their environmental, social, and governance (ESG) values. 


In collaboration with Investa, we launched the Moving Image Program a curated selection of dynamic, artistic moving image artworks displayed across their commercial properties. The program aims to transform communal areas into interactive, visually engaging spaces.


The artworks offer tenants and visitors a more welcoming, harmonious experience with creative elements that connect tenants to ideas and concepts beyond the space. Visual elements are strategically curated to elevate key seasonal moments throughout the year. Artistic works feature vibrant, Australian-inspired colours that bring a welcoming and calming atmosphere to the communal spaces.


Running in its third consecutive year, this program initiative raises stakeholder expectations about the creative potential of commercial properties. By incorporating dynamic, curated artwork into communal spaces, we’ve successfully elevated the creative atmosphere and bolstered Investa’s brand identity. Communal areas are now lively hubs for interaction and relaxation.


Featured artists include Kylie Washington, Isobel Knowles, Emma Hollingsworth, Jennifer Procter, Dirk Koy, Alex Gibson, Rebecca Anne Brady, BO, Redline, Barbara Aroney, Jedess Hudson, Jocelyn Proust and Artbox collaborators.


Services

Artistic Consultancy
Program Design

Artist Curation
Artist Engagement

Creative Content Production
Program Delivery

Technical Oversight
Operational Support

Challenge

Approach

Impact


Photo Credit Jennifer Procter

Outcomes

  • Curated Moving Image Program – new moving image artworks and cultural event assets


  • Enhancing brand visibility – increasing appeal for tenants, complimenting the asset refurbishments


  • Creating a welcoming and harmonious visitor experience


  • Elevating stakeholder expectations in the creativity of moving image content


  • Activating communal third-space areas with dynamic creative elements


  • Fostering tenant connections through distinctive artwork designs.

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Cozens Street, Brunswick, Victoria
Warburton, Yarra Valley, Victoria

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